Why Is it important to brand yourself in online marketing?
- People Join People
One of the main reasons to brand yourself is when people search your name on Google or social media, the information about you would be available to them, meaning that they can see that you are a real person! This, in turn, builds trust and authenticity because people know that they can easily contact you through the channels available.
They are more likely to join a person rather than a website or business opportunity, in other words, they want to learn from someone who has already done it.
- Credibility & the importance of a blog or website
The second reason to brand yourself is to build credibility, people not only want to know that you are a real person but also that you are an expert in your niche: ‘’an expert is only defined by the value that he or she can deliver’’, an expert is also someone who is a chapter ahead of the person seeking the information, meaning we are all experts to a degree at something.
3.Surrounding yourself with people of high social status
The number one way to build credibility apart from providing great amounts of value, is to attach your name to someone with high social status, this could be in the form of a photograph, video or a co-authored book, imagine taking a picture or video interview with ‘Grant Cardone’ for example imagine how that would improve your public image? The phrase “guilty by association’ ’rings a bell.
Provide value through a good product or service and people will notice.