When you are learning about marketing analytics, you will come across the term “Marketing funnels”. It is something that every marketer should be aware of. That’s because Marketing funnels are in a position to take your marketing efforts to the next level.
What exactly are online marketing funnels?
As a marketer, you expect the visitors of your website to take certain actions. For example, you would want to get the visitors to go ahead and purchase products or services that you offer from the website. Or else, you will come across the need to fill out a form or sign up with your website. This can be considered as a conversion. In other words, you will be converting the visitor to a customer or a potential customer.
A Marketing funnel can be considered as the series of steps, which a visitor needs to go through in your website, before they can reach a conversion. Amazon purchase funnel can be considered as a perfect example to prove the above-mentioned fact.
Before a visitor purchases a product or a service in your website, he has to go through a series of steps. For a better understanding, let’s take a look at a sample.
A visitor who wants to purchase a product on Amazon should first visit Amazon.com. Then the visitor should search for the product and view it. As the next step, the visitor would be adding that product into the shopping cart. As the last step, they make the payment and complete the purchase.
In between these main steps, few additional steps can also be taken. However, they are not in a position to create a major impact on the purchase funnel. For example, a visitor would view the About Us page, Contact Us page and the Careers Page of the website when purchasing a product. However, they are not directly contributing towards the purchasing process. Therefore, you cannot add them to the funnel.
Why is it called a funnel?
Now you must be wondering why these steps in the journey are being called ‘’a funnel’’. That’s based on the number of people who go through each step. If you take a look at the very first step, you will notice that a lot of individuals are taking it. When you go through the subsequent steps, you will notice that a lot of people are dropping out. In other words, the number of individuals, or the crowd narrows down along with the journey.
In the top of the Marketing funnels, everyone goes in. However, only the people who are mostly interested in purchasing the products or services that you offer would come down to the end of the funnel.
You must have heard people asking to widen the funnel. As you have a basic understanding about a funnel by now, you know what they are meaning to. By widening the funnel, you will be promoting the products and services to a wider audience. A variety of methods, such as inbound marketing and brand awareness sessions are available for you to get your work done. When there are more individuals in the funnel, it would be wider.
What are the benefits of a Marketing funnels?
You shouldn’t just use a Marketing funnel for signing up more people and increasing the number of sales. It is possible for you to add funnels to all the aspects of the website. Then you will be able to notice how the visitors are moving through the specific flows that are available on the website.
For example, you will be able to add a Marketing funnels to the newsletter. These activities can contribute a lot towards the solidity of your business in the long run. Therefore, you will be able to end up with better and effective results. You can gather useful data from the Marketing funnels that you implement in different areas of the website. Then you will be able to detect where the roadblocks are. With that understanding, there is a possibility to optimize the funnel and get better results at the end of the day.
Out of all benefits, a Marketing funnel has the ability to help you help you understand in what process you are losing your potential customers. Then you will be able to make appropriate changes to the website and reduce the number of customers who are falling out. This will provide an excellent assistance to you with increasing the customer base along with time. This can contribute a lot towards the overall success of your business in the future.