Improve your email click through rate
- Tell the new subscriber to whitelist your email address
One of the reasons why your email click-through rate is low is due to the fact that you have not told the new subscriber to white-list your emails, it’s most likely that the emails you are sending to them are being received in the junk folder.
On your opt-in form, you need to instruct the new lead to white-list your email once they have subscribed, this will ensure they are receiving your promotions and offers in their Inbox and not the junk folder.
If using Aweber are experiencing this issue, you need to understand that Aweber uses a Double opt-in which means, the new subscriber has to confirm their email address before being added to your email sequence.
- Make sure the text is readable
The second reason why your email click-through rate is low is that the emails you are sending are more like essays and less like emails. The best practice is to have the text spaced in single or two line paragraphs, which will make the email more pleasing to read, you also need to make sure that the text is readable, you can do this by using the appropriate font and text size, the font that we tend to use is ‘Open Sans’ – no serif at a text size of 12-13 pixels.
- Include images in you emails
Images are a good way to capture the reader’s attention, always add an image about two – three paragraphs down below the opening headline, this is eye-catching content and will ensure that the rest of the email is read, also try to make sure the image is relevant to the text.
- Use Video
Sometimes it is just easier to sell or provide information through video. Emails contain video should have less text and the text should keep the reader intrigued into what the video has to say, keep it short and simple and build the excitement.
- Include testimonials
Testimonials speak for themselves, people want to know that it has worked for someone else, ‘’If it has worked for them, it might also work for me’’. Testimonials will surely boost your email click-through rate, testimonials can be both a combination of images and video, use what you feel best works for you.
- Provide Value
The only way to get your emails open and read on the internet is to offer value to the new subscriber, and it has to be value in the way that the subscriber defines it and not how you define it, you need to make sure that you are providing products and services which are an answer to the new subscriber’s problem.
First, you need to prove the value, you can do this by offering a free test service, free trial on the software or a free product review, this is also the best way to get testimonials.
‘’Your success is in direct proportion to the value you bring to the marketplace’’ – Jim Rohn